Quebec Breast Cancer Foundation
Pharmaprix’s partnership with the Quebec Breast Cancer Foundation (QBCF) was launched with Virée Rose, a mobile breast health centre empowering women to improve their breast health and make informed choices about screening as part of a healthy lifestyle. In 2014, Virée Rose welcomed over 22,000 visitors in 120 communities across Quebec, bringing critical breast health information to women where they live, work and play.
Since then, QBCF established a Pharmaprix AIMEZ. VOUS. fund in concert with our semi-annual Beauty Galas. This fund, administered by QBCF, was initiated in response to women who experienced economic hardship while undergoing treatment for breast cancer.
Many women have approached QBCF to help compensate for the economic impact caused during their battle with breast cancer, as many are too ill to work while they receive life-saving treatment. Funding is based on economic need and the Pharmaprix AIMEZ. VOUS. fund is designed to help eligible women prioritize their health needs.